Social Media Marketing 101

(Business and Marketing Skills 101)

South East College Ltd.

Delivery Method: Online

Programme Length: 5 weeks (8 hours)

Assessment Details: Online Assessment

Course Overview: Building a following on social media channels improves conversion rates, and the more followers a business has, the higher the trust and credibility of the brand. Social media marketing is a powerful tool for businesses of all sizes to reach its audience.

Programme Benefits: This eCourse aims to provide you with the knowledge, skills, and competence to market your brand online using social media channels and tools. You have access to your course 24 hours a day, seven days a week, 365 days a year, making learning work for you, a t a pace and time that suits you.

Eligibility Criteria: This eCourse is suitable for start-up sole traders with no business support, start-up SMEs wishing to gain more knowledge following initial business support training, or employees who are ambitious and want to use up-skilling to gain position status.

Unit Names:

  • Introduction to Marketing
  • Traditional Meets Social Media Marketing
  • Branding Online
  • An Introduction to Social Media Marketing
  • Video & Photography for Your Business
  • How to Create a Social Media Campaign Made Easy
  • Social Media Etiquette and Dealing with Negative Comments