PR 101 For Your Small Business

(Business and Marketing Skills 101)

South East College Ltd.

Delivery Method: Online

Programme Length: 5 weeks (8 hours)

Assessment Details: Online Assessment

Course Overview: Public Relations (PR) is a tool used by businesses and individuals to purposefully manage the release and spread of information to their public for favourable gains. It is used for many purposes, from positive announcements, crisis management, and much more. PR, if utilised correctly, is a cost-effective way of influencing your public!

Programme Benefits: This eCourse aims to provide you with the knowledge, skills and competence to present you and your brand favourably to the public, utilising both print and social media channels. You have access to your course 24 hours a day, seven days a week, 365 days a year, making learning work for you, at a pace and time that suits you.

Eligibility Criteria: This eCourse is suitable whether you are working within a marketing department, running your own business… or aspire to!

Unit Names:

  • Introduction to PR
  • Storytelling 101
  • Press Release 101
  • Your 101 in Dealing with Media
  • The 101 on PR and Social Media
  • What Next?